Editing a concise and captivating, effects-driven commercial spot is a challenging and exciting endeavor. Every single moment counts. In this course Ashley Kennedy walks through the process of building a great 30-second spot, from assessing preproduction materials to delivery to the client. She examines the audience for the commercial, the timing and pacing of the rough cut, transitions and effects, and the final details like color correction that make your project look professional. Along the way, Ashley encounters and resolves creative and technical problems editors often face in the real world.